We're PBS Kids.

The world is full of possibilities, and so are you.

Trusted by parents, caregivers and teachers, PBS KIDS is the #1 educational media brand for children. Through the power of media, our engaging characters help kids learn lessons that last a lifetime. We believe every child matters and is deserving of opportunity. Download Style Guide

Our Values

Optimistic: The world is full of possibilities.
Smart & Funny: Learning happens naturally when part of a fun and exciting adventure.
Safe: Children need a safe and age-appropriate environment to explore and grow.
Inclusive: We believe in the promise of all children.
Relatable: We are grounded in the real world.

Our Logo

The PBS Kids logo is fun, welcoming and bright. It is inclusive of all children and brings the optimism of the brand to life through vibrant colors, playful letters and an iconic circular shape.

PBS Blue: #2638C4; 10065; 293C
PBS KIDS Green: #99CF16; 40100; 376C
White: #FFFFFF

Download Style Guide Download Logos.zip

Logo Variations

The primary, full-color PBS KIDS logo should be used most of the time. Black and white variations of the logo are to be used where color is not available.

The logo .zip file contains files that have been optimized for print (CMYK and PMS) and online (RGB and hex values). See our logo guide for more information.

Black
White

Logo Do's & Don'ts

Do not place color logo on PBS Blue.
Do not separate shield or text.
Do not change colors of shield or text.
Do not rotate the logo.
Do not overlap or place elements in front of logo.
It is OK for the logo to incidentally overlap design elements.
Do not add decorative effects such as emboss or drop shadow to the logo.
Do not add stroke to shield.
Do not allow the background color to show through the text.
Do not make the logo grayscale. Use “Black” or “White” version.
Do not stretch logo.
Do not connect the line design element to the logo.

Color

Our color palette is vibrant and full of wonder. It celebrates the joys of childhood, play and learning.

Download Style Guide

Primary Palette

Yellow: #F7E03B; 5590; 7404C
Sunshine: #F5B338; 33290; 143C
Magenta: #E5296B; 10015; 213C
Red: #FB4241; 8975; Warm Red C
Purple: #A220DF; 4080; 2582C
PBS Blue: #2638C4; 10065; 293C
Blue: #2FC0EB; 6522; 298C
Aqua: #2AE8D1; 5428; 333C
Green: #00AB4E; 8398; 2423C
Dark Green: #1A8549; 86249310; 7741C

Typography

Typography communicates PBS KIDS' unique personality and smart-funny brand attitude. Our custom family of PBS KIDS fonts is chunky and whimsical, yet clear and simple.

Download Style Guide

PBS Kids Headline

PBS Kids Headline: ABCDEFGHIJKLMNOPQRSTUVWXYZ; abcdefghijklmnopqrstuvwxyz; 0123456789

PBS Kids Headline Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ; abcdefghijklmnopqrstuvwxyz; 0123456789

PBS Kids Headline Condensed
PBS Kids Headline Condensed Bold

PBS Sans

PBS Sans Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ; abcdefghijklmnopqrstuvwxyz; 0123456789

PBS Sans Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ; abcdefghijklmnopqrstuvwxyz; 0123456789

PBS Sans Condensed
PBS Sans Condensed Bold

Design Elements

Dynamic design elements round out the PBS KIDS brand package, with simple lines and shapes that kids recognize from the real world and can draw themselves.

Download Style Guide

FAQs

Can I use the PBS KIDS logo or PBS KIDS Headline font wherever I want or do I need permission?: Although we love that you want to use our brand, the PBS KIDS logo and typography are trademarked and require permission for use. Please reach out to pbskidsandeducation@pbs.org to request permission.
I am using PBS KIDS materials and assets that have old logos and branding. Do I need to update everything?: Our brand package has expanded been refreshed to include a new logo. Existing materials and assets can be used but the logo should be updated according to the standards outlined above. Be sure to take advantage of our latest assets with new elements. Contact pbskidsandeducation@pbs.org if you need guidance.
Can I alter the color or presentation of the logo in the style of the asset I'm creating?: No, our logo must be used according to the guidelines outlined above and is not open for creative interpretation.
Can I integrate PBS KIDS series characters into my design?: Use of series characters requires permission from show producers. Please reach out to pbskidsandeducation@pbs.org to request permission.
Where do I get information on brand guidelines for my local member station?: Please contact your local member station for their independent brand guidelines.
I'm looking for brand information for PBS. Where can I find that?: PBS has its own Brand and Style Guidelines. Please visit pbs.org/brand or contact brand@pbs.org for PBS assets and more information.
I'm a producer and looking for brand information and assets. Where can I find those?: Producers can visit the Source, and contact their programming partner or pbskidsandeducation@pbs.org.